Newer posts are loading.
You are at the newest post.
Click here to check if anything new just came in.

June 16 2015

January 22 2015

September 21 2014

September 08 2014


Tags: agency

July 23 2014

July 22 2014

Customer expectation graphs

Inspired by Vonnegut’s story graphs, I’ve created some graphs demonstrating different types of  experience when signing up to a new service. The graphs show expectations set by marketing prior to becoming a customer and the ensuing impact on their satisfaction based on the actual service. The dotted black line in each graph represents the point […]

Playful tractor controls

Spotted on a recent trip to Yorkshire on the dashboard of a tractor. I love the simplicity and playfulness of the hare and tortoise to indicate the tractor’s speed.

July 08 2014

June 18 2014

Grow a strong brand by setting the right expectations of your customer experience

The experience a customer has with a brand and a product can outweigh any of their preconceptions based on marketing. In the same way that a flawed checkout process in an ecommerce site can lose potential conversions wasting investment made higher up the funnel, a business that runs expensive brand and ATL campaigns then delivers […]

May 23 2014

May 14 2014

May 07 2014

March 17 2014

Older posts are this way If this message doesn't go away, click anywhere on the page to continue loading posts.
Could not load more posts
Maybe Soup is currently being updated? I'll try again automatically in a few seconds...
Just a second, loading more posts...
You've reached the end.

Don't be the product, buy the product!