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Take your friends with you everywhere – the social benefits of ‘checking-in’

The prospect of offers and discounts from venues is reguarly cited as being the main incentive to ‘checking-in’ to services such as Foursquare and Facebook Places. However, there are various social benefits that are emerging as key reasons for checking-in, and this is arguably why there are people repeatedly checking into venues that do not reward … Continue reading »

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